How to Improve the Reliability of Salesforce Data

Faced with thousands of duplicate records polluting their Salesforce® org, resulting in confusion and a million dollars of lost revenue per year, Docker Inc. needed a solution to their bad data problem. Sales team members had stopped relying on the CRM, marketing automation systems and campaigns were ineffective and practically nonexistent, and an accurate view of the company’s pipeline was nearly impossible to obtain.

Find out how Docker was able to clean their data, eliminate the abundance of existing duplicate records, and stop the hemorrhaging of lost revenue and resources.

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