How Clean Data Can Enhance Customer Relations and Maintain Credibility

Credibility was lost with customers. Clients were annoyed with reps repeatedly calling over and over again. Sales teams and appointment setters were frustrated with losing business. The culprit was a messy database filled with duplicate records.

For Brooke Van Remoortere, Sales Operations Manager and lead Salesforce admin for 1-800Accountant, finding a way to revitalize the customer experience was a top priority. The first challenge was to cleanup existing dirty data that had been migrated to Salesforce from a previous CRM. The second challenge was to figure out a way to keep the data clean.


Using Cloudingo, Brooke was able to identify her bad data problems, handle the clean up, and establish a plan for ongoing maintenance to tame bad data. 

Download the ebook to hear her story.

 

© Copyright 2016 Symphonic Source, Inc.